Abandoned cart recovery playbook
7 min readUse cases & playbooks
Cart recovery is Loop's flagship use case. This playbook walks through timing, scripts, discounts, and follow-up SMS.
Timing
Call 30–45 minutes after abandonment. Earlier feels intrusive; later loses urgency.
The offer ladder
Lead with empathy ('we noticed you didn't finish — anything we can help with?'), only mention a discount if the customer raises price.
Follow-up SMS
End every call with an SMS containing the recovery link, even if the customer said yes. It removes friction.
Stores using this exact playbook see 15–25% connection and 8–12% conversion within 14 days.
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